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Chapter 5 SWOT Analysis
Introduction SWOT analysis is a useful method of summaries all the information generated during the export planning. SWOT stands for strengths, weakness, opportunities and threats,
Chapter 4 Market Selection
Introduction After evaluation of company’s key capabilities, strengths and weaknesses, the next step is to start evaluating opportunities in promising export markets. It involves
Chapter 3 Identifying Products For Export
Introduction A key factor in any export business is clear understanding and detail knowledge of products to be exported. The selected product must be in demand in the countries whe
Chapter 2 Basic Planning For Export
Introduction Before starting an export, an individual should evaluate his company’s “export readiness”. Further planning for export should be done only, if the company’s as
Chapter 1 Starting Export Introduction
Introduction How to Start Export is a fair question that every first time exporter wants to ask. Export in itself is a very wide concept and lot of preparations is required by an e
